Business
Possibly the greatest joy I have is that I get to earn my living from what was my hobby. But making a living from photography requires an additional set of skills to those of simply being a great photographer. If you’re working for yourself, then you need to develop or outsource these skills to ensure you stay profitable.
Happily, we’ve been there and done it. We opened our studio – Paul Wilkinson Photography – in the middle of the 2008 recession. Despite many challenges along the way, we quickly turned it into a six-figure business. The studio now provides income for both my wife (who works full-time behind the scenes) and me plus our amazing employee, Michelle, too.
In this section, we share the lessons we learned along the way. From mistakes we made (and how we rectified them) to how to find clients, what to charge for your photography and even how to stay sane in the crazy world of professional photography – it’s all here!
Backstory: Sleepy Pup
10,000 Hours of Practice
Story behind the image – Take Advantage of Autumn
The Importance of Deliberate Practice In Photography
How to be a kleptomaniac
Create the right client experience
Write your story, find your people
The f-words for photographers
Story behind the image – Pauline
Do you need your own studio to be a pro?
Thieves, Drumsticks And My Very First Nikon
Shoot what sells (and a little of what you love, too)