EP148 Clarity Is King | Don’t Confuse Your Clients With Woolly Wording!

EP148 Clarity Is King | Don't Confuse Your Clients With Woolly Wording! Well, I'm back on the road with a microphone - but this time in my wife's nippy little Peugeot! There are so many aspects of customer service but one of them is how you explain what you're going to deliver and how you're going to do it and, given the stories in this episode, that is something that is very easy to get wrong!  Ultimately, clarity is king! ...

Dealing With Disappointment | How To Make Sense Of That Sinking Feeling

How are you feeling?” The groom asked me, as he showed me around the wedding venue on the morning of the big day. “I’m so excited about today,” I started to respond. I should’ve stopped there. Instead, as a perpetual oversharer, I continued. “But I also know I’m going to be so disappointed tomorrow when I think about all the photographs I didn’t capture.” We were at Wells Cathedral, arguably the most beautiful of all the UK’s cathedrals, and a …

The F-Words For Photographers | Dealing With The Stresses Of Your Photography Business

Hey honey,’ I typed, ‘I thought I’d dump some thoughts on the photo business… I really want to get this thing rolling.’ I was on the 8:49pm train back from London. All the regular commuters had returned home hours ago. The ones still out in town for drinks and dinner would be staggering into seats on later trains. This carriage was full of IT consultants like me, the ones working crazy hours for demanding clients in return for six-figure salaries. …

Lessons from Las Vegas | Why Customer Experience Is As Important As The Photography

We were in the Mirage Hotel in Las Vegas as part of a weeklong trip to celebrate my 50th birthday. My wife Sarah and I had been here before for our honeymoon, and I’d always wanted to return with the kids. On this evening we were looking forward to Love, the Cirque du Soleil show based on the Beatles’ music. First though, we were fuelling up with a hot meal, and were midway through the main course when the hotel …

Ep.71 First And Foremost, First Impressions

During a conversation the other day, a visiting photographer to the studio passed a comment about the frames he displayed in the entrance to his own studio.  This one, short, passing comment, led me to the obvious observation that first impressions count.  And, importantly, you cannot have a second go at it. But everyone knows that right?  Of course.  So I thought I’d take a walk through our studio here to see if we live up to that very same …

Ep.51 Thinking About Clients

Well, it’s just me in this podcast: me, a microphone, a couple of hours in the car and Friday night rush hour traffic. Clearly I had time to kill so in this podcast I chat away about bits and pieces but mostly about figuring out clients and why you have to stay positive no matter what happens. I also take the opportunity to add a new book to the Photographer’s Library: Hug Your Customers by Jack Mitchell.  I admit it’s …

Ep.49 On The Way Home From The Gym…

This podcast really is about the importance of relationships – particularly those with your clients – how some of those can play out in your career. I don’t know if this podcast makes too much of an intellectual point other than it being a vehicle for me to be proud of our son, Jake.  That’s the nice thing about a podcast: I occasionally get a chance to wax lyrical about the people I love around me, whether family, friends or …

Ep.32 Learning Lessons In Las Vegas

In this podcast, I have returned from a family trip to Las Vegas where I saw the most amazing things, ate incredible food and had a wonderful holiday.  Along the way, I learned a few lessons about how it feels to BE a customer and how some people can make you feel valued (and others struggle with the concept!) In the end, a great customer experience can lead to great sales! If you enjoy this podcast, head over to Mastering Portrait Photography where there …

Ep.31 The Client Experience

In this episode it’s back to just me on my own – feels a bit weird not having someone to interview (and yet I STILL managed to create a one-hour podcast! Someone stop me!) Anyway, this one is all about the client experience and how it feels from their (not your) point of view. Enjoy!! If you enjoy this podcast, please subscribe on iTunes, PodBean and Spotify or wherever you get your podcasts. If there are any topics you would like to hear, have questions we could …