Ep.47 All Things Brand From Cars To Conversations

This podcast was triggered by us selling our trusty Land Rover Defender (though we are replacing it with a newer one) and pondering on why we chose such an esoteric car at the heart of our business. Well, of course, it’s all part of the brand we decided to build. And so I thought I’d chat a bit about just that: brand.

It’s so easy to think the brand is your logo, or website, or brochure design or, simply, your images but, of course, it’s not quite so simple.  Your brand is everything your clients experiences, and I do mean everything. And that includes my beloved Land Rover.


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My father used to drive a Land Rover Santana (the long version) in the late 70s and 80s. It was a Spanish made version of the Defender, just one seat in the front row, no belts and could be accelerated by using a dented handle. Great car ;). My father got it installed a Garret turbo and an overdrive. With those, it was able to cruise at 90-100 km/h.