The Golden Ratio

Like the Rule of Thirds, the Golden Ratio is a guideline for positioning elements of the image within naturally powerful areas of the frame. It is an ancient design principle which states that the ratio of 1:1.618 is the most visually pleasing. This particular ratio has been found to appear repeatedly in nature (such as in the shape of a snail's shell) and is one that humans are drawn to. It can be used to divide the image frame into a series of smaller and smaller rectangles.

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