Business

Possibly the greatest joy I have is that I get to earn my living from what was my hobby. But making a living from photography requires an additional set of skills to those of simply being a great photographer. If you’re working for yourself, then you need to develop or outsource these skills to ensure you stay profitable.

Happily, we’ve been there and done it. We opened our studio – Paul Wilkinson Photography – in the middle of the 2008 recession. Despite many challenges along the way, we quickly turned it into a six-figure business. The studio now provides income for both my wife (who works full-time behind the scenes) and me plus our amazing employee, Michelle, too.

In this section, we share the lessons we learned along the way. From mistakes we made (and how we rectified them) to how to find clients, what to charge for your photography and even how to stay sane in the crazy world of professional photography – it’s all here!

Go Pro Series Episode 8 | Create The Right Client Experience

Go Pro Series Episode 8 | Create The Right Client Experience

Your customers are important, so ensure that you look after them and watch what you say. One of my clients ... Read More
Go Pro Series Episode 7 | Ditch The Digitals!

Go Pro Series Episode 7 | Ditch The Digitals!

The studio phone rang late on a Friday night. A journalist from a national newspaper was calling to get permission ... Read More
Go Pro Series Episode 6 | The wisdom of workflow

Go Pro Series Episode 6 | The wisdom of workflow

Why it matters, what you need to think about and some of the things we do at our studio We’d ... Read More
Go Pro Series Episode 5 | How much should I charge for my photography?

Go Pro Series Episode 5 | How much should I charge for my photography?

When should you starting charging? How much should you charge? And should you ever work for free? Here’s how we ... Read More
Go Pro Series Episode 4 | How to develop your own distinctive style

Go Pro Series Episode 4 | How to develop your own distinctive style

At first, clients will pay you to replicate others’ work. With time, you’ll attract clients who want you to create ... Read More
Go Pro Series Episode 3 | What it takes to make it as a professional portrait photographer

Go Pro Series Episode 3 | What it takes to make it as a professional portrait photographer

There are many skills that will help you make a living from portraiture. But you might be surprised that ‘great ... Read More
Go Pro Series Episode 2 | Do you need your own studio to be a pro?

Go Pro Series Episode 2 | Do you need your own studio to be a pro?

Can you make a year-round living using daylight, client’s homes and the great outdoors? A couple were walking up the ... Read More
Go Pro Series Episode 1 | Thieves, drumsticks and the story behind my very first Nikon

Go Pro Series Episode 1 | Thieves, drumsticks and the story behind my very first Nikon

Paul recalls how he became a Nikon user in the beginning – and what he would buy first if he ... Read More
Shoot what sells (and a little of what you love, too)

Shoot what sells (and a little of what you love, too)

There’s not always an overlap between what you want to shoot and what your client will buy. As always in ... Read More
Using The Room Sets - Step By Step Instructions

Using The Room Sets – Step By Step Instructions

Room sets are a great way to show a client how wall art might look. They will significantly increase your ... Read More