How much should I charge for my photography?

“You aren’t charging half as much as you should be,” a client told me one day, midway through our shoot. I must have been feeling contrary that day. “Alright then,” I responded, “I’ll charge you double.” “No way! I’m not paying that!” And that, in a nutshell, is how confusing pricing can be. I don’t know a single professional photographer who is confident that they have it absolutely right. We all second-guess ourselves every time clients tell us we’re too …

How to develop your own distinctive style

At first, clients will pay you to replicate others’ work. With time, you’ll attract clients who want you to create images in your own style. But how do you develop a distinctive style in the first place? Can you imagine someone recognising a photograph as yours, purely based on its style? When you’re just starting out, the achievement of a unique and distinctive style can feel as elusive as finding The One. Where does your style come from? How do …

What it takes to make it as a professional portrait photographer

“Oh, it’s going really well,” I told her, “I’m really pleased with the images I captured; I’ve sent them off to all the clients and they’re delighted!” “That’s great,” she said, “and have you invoiced them yet?” “Errr, no, not yet.” No wonder the clients were so happy – they hadn’t paid a penny yet. And left unchallenged by Sarah, I probably wouldn’t have sent those invoices any time soon. Not until the money in the bank started to run …

Giving Up The Mirror – Day 1

Well, bugger me, I’ve only gone and done it! I have taken the plunge and ordered a Nikon Z7ii – Nikon’s flagship entry to the emerging world of mirrorless cameras. I’ll be honest: today has been a bit of a royal cockup. Firstly, I managed to forget to tick the ‘Next Day Delivery’ box. Annoying. Luckily the lovely people at Wex Photo forgave me and upgraded my order to include the faster turnaround. Well, once you’ve ordered it, you want …

Time For A Change

Much as I have loved the logotype and colours we’ve used across the site, I have meant to clean everything up for a while.  I am not sure this is the final version but, well, it’s easy to get bogged down in over-thinking these things so I thought I’d start tidying things up and see what happens in terms of traffic and conversions. It’s funny: when I first built both this site and my Paul Wilkinson Photography branding, it never …

Latest Video: Black Dog, Black Background

“So, Paul, how do you create those iconic images of black dogs on inky black backgrounds? ” Ah, well, funny you should ask!  I’ve posted up a video this week that walks through the process.  It takes you through the lighting setup right through to the final post-production (though I admit I omit the Nik Silver FX bit – I am going to dedicated a video solely to this fantastic filter from DxO Labs.) Anyway, I hope the video is …

Image Critique 17 Just Posted

I’ve just posted up a new image critique – number 17 if you’re of the mind to keep count! In this critique there are four more images, each with much to enjoy and much to take inspiration from. And that’s the point of the critiques really: it’s as much about enjoying other’s work as it is for each individual author to take personal development.  I have always enjoyed videos dissecting things (particularly music) so hopefully these critiques serve a similar …

Added a news feed.

I’m adding a feed for our news and updates – thought it might be fun!